Effort overexistence
Celebrations by Barcode was built on a friendship that refused to let go. What began as a college dream became a house of couture — proof that the effort you put in matters more than where you start.
The First Store
Still in twelfth grade, Saif opened his very first store — DressCode — beside their college, together with three close friends, Samad, Cyakunnil and Arfan. It ran well for three years before closing, but the love for retail had taken hold.
The Homecoming
Years later, on a struggling evening in Bengaluru, Saif's friend Samad called him home to build something together. Samad had already chosen the name — BARCODE — before they'd even found a space, and it sparked a revolution in readymades.
Celebrations by Barcode
A mentor reshaped the idea into Celebrations by Barcode — a house of customisation, couture made to measure for men and the next generation, dressed in obsidian and gold.
Four Cities
In six years the house grew to four boutiques across the coast — Kasargod, Mangalore, Kannur and Calicut — and it goes on.
“Efforts matter more than the existence.”